One Mission • Two Paths
Why We Created L22 Music Group
Label 22 Records was founded to serve military veterans pursuing careers in the music industry. As we worked with veterans, we discovered that many family members shared the same passion for music, creativity, and artist development.
Because Label 22 maintains a veteran-focused mission, we created L22 Music Group as a separate organization to serve family members of veterans and independent artists seeking professional music development and career guidance.
Who We Serve
Two Organizations With Two Clear Lanes
Label 22 Records
Serves: Military veterans pursuing careers in music.
Funding: Supported through donations, sponsorships, grants, and community support.
Purpose: Reduce barriers for veterans through music education, mentorship, production planning, and artist development.
L22 Music Group
Serves: Veteran family members and independent artists pursuing music careers.
Funding: Artist-funded projects through personal budgets, investors, donors, or other resources.
Purpose: Provide professional guidance, release strategy, distribution support, and career development.
How The Organizations Work Together
One Mission. Two Distinct Paths.
Music Career Development
Label 22 Records
Military Veterans
Donor Supported Programs
Mentorship
Artist Development
Production Planning
L22 Music Group
Veteran Family Members & Independent Artists
Artist Funded Projects
Career Development
Release Strategy
Distribution Support
Shared Philosophy
Artist Ownership • Education • Professional Development • Sustainable Careers
What We Do
Services Available Through Our Organizations
Artist Development
Helping artists build a sustainable path toward their goals.
Production Planning
Matching projects with producers, budgets, and realistic production strategies.
Release Strategy
Creating a roadmap for successful music releases.
DSP Distribution
Preparing music, artwork, and metadata for release to streaming platforms.
Streaming Strategy
Developing practical plans to build audiences across digital platforms.
Radio Strategy
Helping artists pursue tertiary and independent radio opportunities.
What Makes Us Different
One Mission. Two Paths. A Shared Philosophy.
We believe artists should own their music, define their own success, and receive honest guidance throughout their journey.
Both Label 22 Records and L22 Music Group use a development-focused approach. We help artists build careers, create professional releases, and navigate the music business while maintaining ownership of their master recordings.